We offer Critical Illness as optional employee-paid coverage. There is not a large amount of employees enrolled, approx 4%, as many don’t like to think about these illnesses. I do like to remind employees that if you have the coverage and are diagnosed with a covered illness, then they receive a lump sum payment to help pay some bills. You can’t apply after diagnosis.
There is a lot of caveats on coverage however which may turn employees off. The rates are age, gender and health based as well.